Florian Brühlmann, PhD

Florian Brühlmann, PhD

UX researcher and data scientist. Head of the Human-Computer Interaction research group @ MMI Basel

University of Basel


Florian’s research uses self-reported and behavioral data to examine how digital technologies affect users and how users' experiences with technology can be improved. He uses a mix of innovative, rigorous statistical methodology and qualitative research to shed new light on the challenge of understanding and quantifying users' experiences. He also advocates a broader adoption of Open and Reproducible Science.

Florian is a PostDoc and the Head of the Human-Computer Interaction research group (mmi-basel.ch) at the Faculty for Psychology, University of Basel.


  • Human-Computer Interaction
  • User and Player Experience
  • Explainable AI
  • Scale Development
  • Methods & Open Science
  • Metascience


  • PhD in Cognitive Psychology / Human-Computer Interaction, 2019

    University of Basel

  • MSc in Psychology, 2015

    University of Basel

  • BSc in Psychology, 2013

    University of Basel

  • Multimedia electronics technician EFZ, 2007

    BWZ Brugg

Recent Publications

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Selected lectures and seminars

Current Research Topics in Human-Computer Interaction I + II

Theory seminar for students in the master’s program

Usability-Testing: Evaluation of Human-Computer Interaction

Practice seminar in cooperation with national and international companies

Introduction to the methods of quantitative social research

Lecturer for BSc students in Applied Psychology



The science of science

Human-Centered Explainable AI

Human-friendly explanations of artificial intelligence decisions and predictions

Measuring the User Experience

Studying and improving measures of users' experiences

Data Quality

Can we trust data (collected online)?

User Motivation

Applying Self-determination theory to study users' motivations


  • 4055 Basel
  • Enter Building 62a and take the stairs to Office 01.013 on Floor 1
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