Disassembling gamification: The effects of points and meaning on user motivation and performance


Interest in gamification is growing steadily. But as the underlying mechanisms of gamification are not well understood yet, a closer examination of a gamified activity’s meaning and individual game design elements may provide more insights. We examine the effects of points – a basic element of gamification, – and meaningful framing – acknowledging participants' contribution to a scientific cause, – on intrinsic motivation and performance in an online image annotation task. Based on these findings, we discuss implications and opportunities for future research on gamification.

Proceedings of the 2013 annual conference on Human factors in computing systems (CHI EA ´13)