Florian Brühlmann, PhD

Florian Brühlmann, PhD

UX researcher and data scientist. Head of the Human-Computer Interaction research group @ MMI Basel

University of Basel

Florian’s research uses self-reported and behavioral data to examine how digital technologies affect users and how users' experiences with technology can be improved. He uses a mix of innovative, rigorous statistical methodology and qualitative research to shed new light on the challenge of understanding and quantifying users' experiences. He also advocates a broader adoption of Open and Reproducible Science.

Florian is a PostDoc and the Head of the Human-Computer Interaction research group (mmi-basel.ch) at the Faculty for Psychology, University of Basel.

Interests

  • Human-Computer Interaction
  • User Experience
  • Player Experience
  • Scale Development
  • Methods & Open Science

Education

  • PhD in Cognitive Psychology / Human-Computer Interaction, 2019

    University of Basel

  • MSc in Psychology, 2015

    University of Basel

  • BSc in Psychology, 2013

    University of Basel

  • Multimedia electronics technician EFZ, 2007

    BWZ Brugg

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